Data Oruwari | Creative Strategist
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Cre·a·tive Strat·e·gy

/krēˈādivˈstradəjē/

the art of uncovering a consumer truth or insight that inspires a creative team to create work that not only empathizes with the consumer, but is relevant and effective in the ever evolving marketplace.

ABOUT ME

THINKER. Serial dabbler and do-er. Self taught Jill of all trades. Creativity is my religion, so i’m always finding new ways to bring things to life. Be it an idea, sketch, painting or telling a story. I’m a closet nerd that can operate a laser cutting machine better than her oven. My Xbox is my favorite escape. The classic  movie ‘Poltergeist’ still haunts me till today, but it will never diminish my love for Horror movies. I have an unhealthy obsession with collecting purple things. The Seahorse is my spirit animal.

PHARMA-COG-NOSY

PHARMA-COG-NOSY

What do Indiana Jones and Pharmacognosists have in common?

They both would go to the ends of the earth to discover. The Pharmacognosists themselves didn’t know this. They thought all they needed were more members. However,what they really needed was a makeover. A whip and hat would have been great too.

GODS OF THE SKY - A mini subculture documentry

GODS OF THE SKY - A mini subculture documentry

I had never jumped out of a plane. But I was curious about the people who had done so over 100 times. What kept these dare devils coming back?  Thanks to the folks at the Virginia Skydiving center, I found out what compelled them to feel at home with the Sky and become part of this amazing subculture.

EPITOME

EPITOME

Would you spend $2000 on a headphone for the love of sound? Well, you would if you were an ‘Audiophile’. They crave the subtle nuances of sound within the music they listen to. It only made sense to create a museum of sound for them.

Terrorism Sucks!!!

Terrorism Sucks!!!

2000 people were killed in Baga, North-Eastern state of Borno, Nigeria between January 3 and 7, 2015. This was the highest number that had been reported since the terrorist group Boko Haram emerged as threat to the nation. The problem however was that the dead were being treated as a number, not as actual lives lost. Their bodies were never given a decent burial, but I decided to give them a decent remembrance. A virtual one.

The death of the Signature

The death of the Signature

We all practiced it. In the lines of our journals and on scraps of paper. So that when called to execute we would append our identity to a letter or our consent to a document. But with technology rendering our signatures next to useless, we explore the fate of the signature and what the future holds for it.

LOST ART OF PLAY

LOST ART OF PLAY

Play is becoming a dinosaur in the lives of children in 21st century America. Between school, homework, organized youth sports, music and dance lessons, and other structured activities, children are just too busy to play these days.

We needed to preserve this lost art of play.

 

– STALK ME –





– PICK MY BRAIN –

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